Using semantic web for faster obtaining of necessary marketing knowledge in the creation and launch of new products


In this paper we propose the use of Semantic Web and Knowledge Base for faster obtaining of necessary knowledge for all those who are engaged in the marketing and promotion of new products. To update a part of the knowledge we use the editor Protégé, an open source platform that allows users to update and quickly obtain entered knowledge. We are addressing steps in the development of new products and position of marketing in each of these steps. Since the development and launch of new products is very complex process, it requires the appropriate knowledge for it to be produced and adequately presented to potential buyers. For easier obtaining of necessary knowledge we suggest a new technological solution based on the Semantic Web. The aim of this paper is not to completely update the knowledge base but only to present a new and unique concept of obtaining it.


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