Customer Perception on E Banking Service of HDFC Bank

Rambabu Lavuri

Customer Perception on E Banking Service of HDFC Bank

Keywords : E-banking, customer perception, intensive service, traditional banking services


E- Banking is the most intensive service offered by the banks. In the present banking scenario, e-banking services have been replacing the traditional banking practices and the revolutionary e- banking is accepted by the customers with growing awareness and education. Many of people are shifted from traditional banking to e-banking services; it helps to build good relations with customers towards banking. The present paper was attempts understand the customer perception level on e- banking services of HDFC bank, for this purpose, a structured questionnaire was developed and the sample of 162 respondents was taken from the HDFC bank customers from the Hyderabad city only, and the tested by the ANOVAs by the using SPSS 20.0 Version. The ANOVAs analysis revealed that the relationship with different income group of respondents that the perception about the e–banking services offered by banks. The study revealed that education, gender and income play an important role in usage of online banking.


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