Customer satisfaction from PAHAL (DBTL) scheme among LPG domestic customer
- Author Sunil Kumar
- DOI
- Country : India
- Subject : Management
Keywords : Consumer satisfaction, DBTL (Pahal) scheme, Liquefied Petroleum Gas (LPG), LPG Domestic customer
Abstract
The customer satisfaction is much admired topic in marketing practices and researches based on the customers. The customer is king and the main objective of every organization is to increase the number of satisfied customer so as to increase loyalty as well as the revenue. This study is conducted with the aim to know the satisfaction level of the LPG domestic customers towards the DBTL (Pahal) scheme launched by the Government for the customer who opted for subsidy. The structured questionnaire used to collect the data and data was analysis by using statistical method to find the satisfaction level of the LPG domestic customer.
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