Consumer brand loyalty”- A study with special reference to ‘Lakshya milk

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  2. June 2015
Sunil Kumar

Consumer brand loyalty”- A study with special reference to ‘Lakshya milk

Keywords : Lakshya Milk, Consumer loyalty, Brand loyalty


Abstract

Many well known milk brands like Amul, Mother Diary & Vita etc. are offerings different varieties of milk to the consumers. The Lakshya Milk is a newly introduced brand in the market and in short spans of time this brand is successful in gaining the brand loyalty in Haryana. This study aims to identify the factors, made the consumer loyal to the Lakshya milk and the degree of this loyalty.

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