Shopping mall and communicational action in the shopping place
- Country : Indonesia
- Subject : Sociology Science
Keywords : Shopping Mall, Interaction of Trading and Communicational Action
Abstract
This research was conducted to see whether there is any effect of Shopping Mall as the shopping place in modern category towards the interactional pattern of trading and communicational action in Kendari City or not. Research method used was qualitative based on phenomenological approach in the context of communicational ethnographic method and conversational record that was analysed ethnomedologically. The process of determining sample as many as 567 respondents were taken based on table confident belt proportion with probability 0.95 and margin error 4 % (Koentjaraningrat, 1977; Tarimana 1989; Peribadi 1997). The findings showed that the existence Mall Mandonga that was studied in the perspective of contemporary sociology seemed to have not poited out the interaction between trading and communicational action that is goal oriented yet so that it has not been efficient and effective yet. Kendari City seems that it still describes the stratified interactional structure as happened in the process of interaction between trading and communicational action in past times. The comparison of the interactional structure in the process of economic transaction in three locations seemed to have not shown the economic attitude and behavior with impersonal, efficient, neutral, effective, rational, and regular characteristics according to the organizational features of modern trading transaction. On one hand, it reflects the stratified interaction in the frame of emotional interpersonal relationship and specific interaction underlain by the consideration of each individual. On the other hand, the effect of ethnic group, ethnics, relatives, clan, and neighbours are the most influential real factors in comparison with selling location and kind of goods that are traded.
Comments
No have any comment !