Customer perception towards E-Banking services: A study with reference to Vijaya bank, Mysuru city
- Author Veena K.P, Suheel
- DOI
- Country : India
- Subject : Commerce and Business Management
Abstract
This article brings out the measurement of customer perception towards E-Banking which becoming very popular and convenient method of dealing with banks now days. E banking denotes the provision of banking related service through extensive use of information technology without direct resource to the bank by the customer. The main objective of this research paper includes to understand the theoretical frame work and concept of E-banking services and to highlight the demographic profile of the customers and assess the motivational factors of customers influencing to adoption of E-banking services and also to analyze the satisfaction level of customers regarding e-banking services provided by Vijaya Bank, Mysuru city. In this article customer perception toward the usefulness and willingness to use e- banking are identified and measured. Customer satisfaction level towards the E- Banking has been identified. However E-Banking provides various e- channels for using banking services like ATMs, credit cards, debit cards, internet banking, mobile banking, electronic fund transfer (EFT), electronic clearing system etc. The study has conducted a survey through structured questionnaire targeting 50 customer’s samples of Vijaya Bank Siddharthanagar Branch, situated in Mysore City.
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