The Influence of Groups and Group Leadership on Smallholder Beef Enterprise Performance: A Case of Chipinge District in Zimbabwe

Benjamin Mudiwa

The Influence of Groups and Group Leadership on Smallholder Beef Enterprise Performance: A Case of Chipinge District in Zimbabwe

Keywords : Leadership, farmer groups, entrepreneurship, smallholder beef farms


Abstract

The purpose of this study was to investigate the influence of groups and group leadership on smallholder beef enterprise performance in Chipinge district of Zimbabwe. Data on groups, group leadership structur e and the influence of leaders on group performance was collected from 79 participants across five purposefully selected cattle marketing groups through focus group discussions. Data were captured in QRS Nvivo Version 10 software and analyzed using the thematic analysis approach. Results showed that group establishment by smallholder farmers is not a natural process; formation is facilitated by an internal response to an external stimulus such as private companies, non-governmental organizations and the government. The study also revealed that group leadership, innovativeness and information seeking and sharing behavior influenced both the groups’ success and its sustainability. The paper concluded that group leadership, information seeking and sharing behavior and innovativeness are critical in enhancing farmer group success and sustainability.

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