Women and Green Consumerism -A Literature Review
- Author Manjula Mallya M
- DOI
- Country : India
- Subject : Economics
Keywords : Environmental concern, Green Consumerism, Household behaviour, Review, Women.
Abstract
The notion of Green Consumerism has become popular as a means addressing environmental issues without endangering the market driven economy. The main objective of this paper is to explore the characteristics of the research on green consumerism among women. However, there has been little attempt so far to view the role of women consumers’ green buying behaviour in India. There is a need for research endowed with additional information in narrowing the research gap with regards to understanding women consumers' green awareness and their green purchasing behaviour. The present study provides directions for future research on green consumerism among women.
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