Customers Perception On Primary Agricultural Credit Co-Operative Societies Service Qualtiy
- Author R.Velmurugan
- Co-Author V.Gopinathan
- DOI
- Country : India
- Subject : Commerce
Keywords : Service Quality, Customer’s Perception, PACS, Customer’s Satisfaction
Abstract
Today survival of any institution depends on Quality of Services extended by them on fulfilling the expectations of their customers. Primary Agricultural Credit Co-operative Societies (PACS) also offer numerous services to public in general and agriculturists in specific. Customer’s perception on Service Quality may differ from person to person based on the quality of service they perceived and availed at PACS. Thus, in this study an attempt has been made to identify the customer’s level of perception on PACS service quality and to identify factors influencing perception on service quality. The result of the study disclose that customer’s perception on service quality depends on area of residence, age, educational qualification, occupation, monthly income, family income, number of earning members and level of awareness.
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