An Empirical Investigation of Relationship between Gender and Employer Attractiveness in Banking Sector
- Author Vijay Rathee
- Co-Author Ritu Yadav
- DOI
- Country : India
- Subject : Commerce
Keywords : Gender; Employer Attractiveness; Private sector banks; foreign sector banks
Abstract
Banking sector is the lack back bone of a healthy economy. Countries that have well developed banking structure grow much faster as compared of weaker one (Pathak, B.V., 2013). Banking sector is becoming a preferred career choice among job seekers. The main purpose of this study is to measure the association of gender with private & foreign sector bank attractiveness. 200 questionnaires were distrusted in NCR for collecting their responses about preferred sector choice of employment among private and foreign sector banks. 186 responses found correct for further research with 93 % average response rate of data collection. Chi square test is used for data analysis. This study highlighted that there is a significant association between gender and employer attractiveness of private and foreign sector banks.
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