A Study on Consumer Behaviour towards Online Fashion Products in Virudhunagar City – College Girls
- Author Dr. S. Karthik
- Co-Author S. Muthupandi
- DOI
- Country : India
- Subject : Commerce
Keywords : Clothes, online shopping, fashion products, E-Commerce
Abstract
Internet usage has grown rapidly over the past years and it has become a common means for information transfer, services and trade. The speed of innovation increases day-by-day, and this era has the highest rate in the speed of the enhancement of technology in comparison with any previous era. The proposed study is an attempt to measure consumer behavior towards online fashion products in Virudhunagar district. The objectives of this study is to know female consumers awareness about online shopping and study about various factors influencing purchasing fashion products in online. The questionnaire collected from 70 female respondents. The study reveals that amazon and filpkart is the shopping site which is more preferable by young females. These sites are giving more advertisement through media like TV, Newspaper and websites while comparing other retailers. Most of respondents purchase fashion products online due to ease of purchase, clear & understandable, capability, and fit for their status, quick shopping, coupled with the discount benefits, compare variety of other items.
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