Communication and Entrepreneurship: A Relationship
- Author Reetika Sood
- DOI
- Country : India
- Subject : English
Keywords : Entrepreneur, soft skills, body language, communication
Abstract
self-employment is a concept that has arisen as a result of entrepreneurship and in a country like India which is a developing country; the concept of entrepreneurship becomes more important. In order to a good entrepreneur one should have excellent skills of communication. Communication means interaction with other people for one or the other reason. Communication begins with understanding. In many business enterprises, the entrepreneur will need to be confident and required to develop a level of expertise in the skills of speaking, listening and at times writing to customers, workmates and supervisors. There are many different ways to look at communication in the small-business world - from the individual formats such as writing and speaking, to different contexts such as client communication and employee management. Branding and selling are all about being able to confidently communicate both your points of value and what makes you different than anyone else on the market. Developing the soft skills needed to succeed as an entrepreneur takes time. Focusing on your communication skills -- from reading body language to summing up your value in a few sentences - is one of the most powerful things you can do to advance your career and success.
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