How prepared is the Turkish Hotel Industry for “Generation Z” as their guests and employees
- Author Ahmet Ferda Seymen
- DOI
- Country : Turkey
- Subject : Hotel Management, Tourism & Hospitality
Keywords : Snapchat, Instagram, WhatsApp, Foursquare, Swarm, Facebook, Messenger, Twitter, You
tube, Pinterest, Smart- phones, tablets, laptops, Big data, Data mining, Data Analytics
Abstract
The following study will make reference to the research and analysis of Generation Z*’ profile and to find out how well the industry is prepared to serve the needs and expectations of *GEN Z; both as guests and employees of their establishment. The aim is to help the hotel industry to be a trend setter rather than a follower in the rapidly changing demands and expectations of the people who have started to shape the world in this very moment.
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