A Micro Level Study on Motivational Factors to Rural Entrepreneurship
- Author Meera. H. N
- DOI
- Country : India
- Subject : Entrepreneurship
Keywords : Agriculture, Entrepreneurship, Motivational Factors, Rural Entrepreneurship, Survival
Abstract
India’s rural economy itself has changed in several fundamental ways and has grown to encompass both farm and non-farm sources of livelihood. Contribution of agriculture to Gross Domestic Product (GDP) has definitely come down but people depending on rural sector have not come down. Since agriculture cannot absorb all the growth in the rural workforce, the crucial role of non-farm activities in rural livelihoods was recognized in the 1980s.It is the rural non-farm sector that has emerged as the major source of rural economy and employment growth. Consequently the need for study on rural entrepreneurship (non-farm sectors) has got importance. Hence the question raises what motives the rural people to take up entrepreneurial activities. Therefore the intention of the present paper is to examine the motivational factors to take up entrepreneurial activities by rural people. This was an empirical micro level study based on data collected from rural entrepreneurs located in Bangalore rural district, Devanahally taluk on survey method. Analysis of collected data has been done through percentage statistical method. Indicators such as reasons for taking up entrepreneurial activities by rural Entrepreneurs, family background and income were used to identify the motivation factors of the rural entrepreneurs. The study found that for rural entrepreneurs non-farm activities are for livelihood purpose and it is a question of survival. Normally because of agricultural failure or low income from agriculture and other sources pushes rural people to take up entrepreneurial activities.
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