Perspectives of Internet Marketing in BIH
- Author Aleksandar Đokić
- Co-Author Svetlana Dušani? Ga?i?, Simeun Vilende?i?
- DOI
- Country : Bosnia and Herzegovina
- Subject : Economics and Entrepreneurship
Keywords : Internet marketing, IT literacy, technologies, market
Abstract
Internet marketing relates to the use of internet and other digital technologies along with traditional methods in the aim of realizing the marketing goals. A term wider than internet marketing is the interactive marketing. It denotes the application of information network and devices plugged in to that network to the purpose of interaction between organizations and those who use their services. The goal of this paper is to see the significance of internet marketing in relation to use of computers with polled subjects in BiH who are the users of products and services.
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