New Forms of Tourism and New Tourism Management on the Balkans
- Author Marija Knežević
- Co-Author Aleksandar ?oki?, Sr?an Jovanovi?
- DOI
- Country : Bosnia and Herzegovina
- Subject : Tourism
Keywords : Balkans, tourism, new forms of tourism, management, marketing
Abstract
Today, the Balkans is one of the most attractive tourist destinations in Europe. The evidence is the number of tourists visiting it, new forms of tourism discovered on the Balkans as a target of the interest of modern tourists. That is why Balkan countries: primarily Bosnia and Herzegovina, Croatia, Montenegro and Serbia, are increasingly becoming the centre of new forms of tourism, and thus can become a unique tourist destination with a complementary offer of new and desired forms of tourism, among which the most attractive are: tourism on water and around water; pilgrimages; sports and recreational tourism; health and spa tourism; mountain tourism (winter-continental); etno tourism; transit tourism and congress tourism.
At present, tourism in this region is at a low level of development and international competitiveness, but according to the UNWTO projections, it should become a strategic economic branch in the coming period, which will contribute to economic prosperity, economic growth and the development of the national economy. UNWTO predictions and some studies show that by 2020 these countries will be at the top of the scale of interest of new generations of global village and new tourists. Whether this will happen to a large extent depends on the quality of marketing and management processes that should follow this trend and respond by the appropriate management strategies of individual countries and integrated communications at the regional and global level
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