Swot Analysis to Reform MSMEs

Ms. Vandana Hedge

Swot Analysis to Reform MSMEs

Keywords : Strength, Weakness, Opportunity, Threat, MSMEs, Employment growth


The role of Micro, Small and Medium Enterprises (MSMEs) in the industrial sector is growing very fast. This research paper aims at analysing strength, weakness, opportunities and threat of MSME sector for the increased employment and GDP. A questionnaire was developed and administered to 163 randomly chosen MSMEs in peenya industry, Bangalore. The primary data collected through personal visits, email, and little through telephone calls. This study will help to analyse the strength and weakness of current business practices pursued by MSMEs in peenya industry using the available resources. The study also reveals the opportunities and threats to overcome by using various technological innovations. The study result suggests and concludes that industries need to reform their strategies to manage and control the threats in order to eradicate the weakness. Also need to strengthen the opportunities through more affordable technologies is important.


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