Savings and Investment Pattern of Rural Households in Coimbatore District
- Author S. Amsaveni
- Co-Author S. Vasantha
- DOI
- Country : India
- Subject : Finance
Keywords : Investment, Investor, Preference
Abstract
In India, investors have a lot of investment avenues to invest their savings. The risk and returns involved in each of these investment avenues differ from one to another. The investors are ready to invest after evaluating the main features of investments such as security of principal amount, liquidity, income stability, easy transferability, etc. Shares, bank, gold and silver, life insurance, postal savings, etc. are the available investment avenues. Usually, investors expect more returns with relatively low risks. The available literature relating to the investors' preference towards investment avenues are not adequate and failed to provide a lot of required information. An attempt has been made in this study to find out the main objective of the investors in Coimbatore District towards making investments and to ascertain the investors' preference towards the investment avenues.
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