Financial Performance and Corporate Reputation: AID for Employer Brand Development
- Author Dr. Vijay Rathee
- Co-Author Ritu Yadav
- DOI
- Country : India
- Subject : management Studies
Keywords : Financial Performance; Corporate Reputation; Employer Brand
Abstract
Employer branding is a new recruitment strategy for attracting and retaining talent within the organization and originated because of a great requirement of talent management. Employer branding is an image of an organization as an employer that is perceived by the current and potential hires. Main purpose of this study is to highlight the role of financial performance and corporate reputation for developing employer brand. This is a conceptual study and based on secondary sources of data like journals, web sites, books, articles. A model is framed in this study that establishes a linkage between financial performance and employer brand. It is found that financial performance of an organization develops the corporate reputation of an organization that further leads to creating attractive employer brand among potential hires of any organization.
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