Role of Social Media to Increase the Public Awareness and Attract the New Visitors to Museums
- Author Manoj Kumar
- DOI
- Country : India
- Subject : Culture, and Archaeology
Keywords : museums, cultural institutions; social media, visitors
Abstract
The present research paper shows the impact and role of social media on museums. Museums increasingly use social media to interconnect with prevailing and potential visitors, calling attention to their collections, events, and exhibitions. As social media adapts and new platforms emerge, museums have also adapted to accommodate new trends in technology. In this paper, different types of social media are deliberated to provide an overview of the platforms most commonly used by museums. Apart from these, in this research paper, some data of the Facebook page of museums also present.
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