A Study on the Various Products and Services Availed By the Online Shoppers
- Author Mrs I.Karthika
- Co-Author Dr.S.Vasantha
- DOI
- Country : India
- Subject : Commerce
Keywords : Online Shopping, Impulsive buyer, Purposive Buyer
Abstract
Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store.
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