Use of Social Media and Social Activism

Use of Social Media and Social Activism - A Study of Youth

Author Nomula Sandeep
Co-Author Ankam Sreenivas
DOI

Country : India
Subject : Business Management

Keywords : Social Media, Youth, Facebook, Orkut, YouTube

Abstract

In a world which is moving towards digitalization of even the most insignificant thing, and where internet defines the way we form relationships, at personal and professional levels, with our parents, peers, spouse and the society at large; information is the weapon that can make or break structures. The structure can at times be as big as a regime running a country. While traditional modes of information are fighting a pitched battle with new age sources of information, for a person trying to make his or her voice heard, these are exciting times. If an edit page of a newspaper cannot accommodate a reader’s view on a certain subject, the reader now has the option of reaching out to the world through the internet, and specifically through the social networking sites. Sometimes, a few words of information or opinion on a social site have more power to shake a system than possibly a 1000-word news report. Social media can be explained as an interaction between people or communities where information can be shared and exchanged through a virtual network. Experts have defined social media as “a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user-generated content”. In the past three-four years, social media has grown out from being restricted to tweets on fashion trends or commenting on a celebrity’s relationship status to commenting on events of national and global importance. It has been regularly said that India is one of the most youthful nations on the planet, maybe the most youthful – half of Indians are under the age of 25 and 65% of us are under 35. It implies that there are more potential social media clients in India than are at any other place on the planet.

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