Green Consumerism Awareness and Practices among Women in Mangalore City
- Author Manjula Mallya
- DOI
- Country : India
- Subject : Economics
Keywords : Environmental concern, Green products, Household behaviour, Women
Abstract
Green consumerism has become the buzzword in academic research, corporate sectors and seminars. The notion of green consuming has become popular as a means of addressing environmental concerns without compromising the market driven economy. This paper examines the influence of women consumers’ environmental concerns, awareness of green product, and price and brand image on their purchasing decision of green products in Mangaluru city of coastal Karnataka.
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