Changing Dressing Behaviour: Impact of Celebrities and Advertising Media among Women in Salrm District
- Author R. Venkatesh Aravindh
- DOI
- Country : India
- Subject : Journalism and Mass Communication
Keywords : Celebrities, Impact, Media, Dressing beaviour, Women, Salem
Abstract
Media is one of the powerful tools in today’s contemporary society. Media plays a variety of roles in the society such as awareness creation, information dissemination, imparting current affairs etc. Women happen to b e a major percentile of the Indian populace and there are a lot of thoughts and aspects which comes to our minds when we think about women. Culture, customs, traditions are some of the foremost things that comes to our mind when we think or associate with women. Dressing and fashion are some of the concepts which is predominantly associalted with women. Over a long course of history, it is believed that dressing is seen more of a way of identifying the culture. Impact made by celebrities through media and by using media outlets aren’t something new. The current research study looks at the impact of celebrities and advertising media among college and University going women in changing the dressing behaviour in Salem district, Tamil Nadu.
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