Impact of Advertisements on Consumers towards Fmcg Products: A Study in Hyderabad City
- Author Kunta Somireddy
- DOI
- Country : India
- Subject : Management
Keywords : Advertisements, Ads Appeals, Consumers, FMCG, Media vehicles
Abstract
The present research paper study was conducted to find out the impact of advertisements on consumers behaviour towards FMCG products in Hyderabad city. A questionnaire was prepared to assess the impact of advertisements on FMCG with selected products, with the sample of 174, the sample data has been collected from selected area in the state capital of Telangana. Data analysis was tested via descriptive statistics, percentages, ANOVA, correlation and multiple regression analysis by using SPSS 20.0 Version. The result of ANOVAs the study showed that advertisements, media vehicles, and advertisements appeals have positive effect on consumer purchase of selected products of Fast moving consumer goods, Correlations results showed that there is a strong correlation between media ads appeals and media strategy, occupation and media strategy, multiple regression results indicated that media ads, media vehicles and media strategy having significant impact on consumer purchase decisions. Correlations results showed that there is a strong correlation between media vehicles and ads appeals. Multiple regression results indicated that advisements, media vehicles and ads appeals having significant impact on consumer purchase decisions.
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