Factors Influencing On Consumer Buying Behaviour of Two Wheelers in Hyderabad City
- Author Kunta Somireddy
- DOI
- Country : India
- Subject : Management
Keywords : Behaviour, Brand, Consumers, Mileage, Style, Two wheelers
Abstract
The present study was an attempt to identify the factors influence on the buying behaviour of two wheelers among the respected consumers in Hyderabad city. The respondents are taken from Hyderabad city, because of many of people most of people used two wheelers, with sample size 137 respondents and tested by percentages, ANOVA, and multiple regressions by using SPSS 20.0 Version. The results of the study shown that two wheelers models and,major factors like Reputed brand name, Price, Better look and style, Good mileage and Offer and schemes are high influence on consumer purchase behaviour.
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