Assessment of Service Quality of IDBI Federal Life Insurance
- Author Kanimozhi Viswanathan
- DOI
- Country : India
- Subject : Marketing Management
Keywords : Service quality, IDBI, SERVQUAL, Expectations, Perceptions
Abstract
Insurance plays a vital role in development of any economy. Indian insurance industry is highly competitive with innovative products from various national and international players. It is crucial for insurance companies to understand their service quality based on customer expectations and perceptions in order to serve the customers better and compete in the market. This study examines the service quality of IDBI Federal life insurance Company, one of the leading life insurance provider.
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