A Study of Investment Behaviour of Mumbai Residents with Reference to Behavioural Finance
- Author Roshal Chinnu Vinu
- DOI
- Country : India
- Subject : Finance
Keywords : Behavioural, traditional, investment, psychology
Abstract
Investing in any form such as properties, gold or stock is a risky move. But what we do not know is that the decision in investing is influenced by traditional and behavioural finance. In traditional finance, the assumption is that both markets and investors are rational, and investors truly care about utilization characteristics. The information they need, and their decision are based on the data available. In short, traditional finance simply states that investors do not make their financial decision on emotions. But later studies show that there is an influence of psychology on the behaviour of investors or financial analyst and its subsequent effects on the markets. This include in behaviour finance theory. In short behavioural finance states the fact that investors are not always rational and have their limits of their efforts and influenced by bias. This paper attempts to analyze the behaviour of investors towards investment pattern and to analyze the factor.
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