Comparative Study of Effectiveness of Various Mediums of Advertising
- Author Bijina. C. K
- DOI
- Country : India
- Subject : Management Studies
Keywords : Advertising, Customers, Organization, Product, Industry level, Communication
Abstract
Advertising is a form of non-personal communication about an organization, product, service, or idea by an identified sponsor. Advertising is defining as non-personal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising is the best-known promotional tool since it is persuasive. It is also a very important tool for companies whose products and services are aiming to satisfy mass consumer markets. “The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.”The need for advertising cannot be denied by any business because every business needs to reach out to its people in a positive manner so as to build a group of loyal customers to their brand who can further bring profits to their brand. Advertising provides the platform to the business to interact with their customer, increase their visibility, build their brand and developing relations with their customers.
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