Customer Attitude towards E – Banking Services Provided By SBI and ICICI Bank with Special Referrence to Panoor Muncipality
- Author Dr. Majeesh T
- DOI
- Country : India
- Subject : commerce
Keywords : Banking, customer, e- banking, Quality service
Abstract
The development of online banking technology revolution in recent years, and speed of this development is extremely rapid. E –banking is one of the popular modern ways of getting the banking service using the internet. It is more popular because prime minister of India introduced ‘digital India’ concept form of e – banking. E –banking has helped the bank to improve the quality of service to the customer relationship management. Through e – banking the banks can easily contact the group of customers who are more valuable to the banks. Electronic banking is the most inventive services offered by the banks. The transformation from traditional banking started from the use of automatic teller machines, (ATM), direct bill payment, electronic fund transfer (EFT) and the revolutionary online banking is being accepted by the customers with growing awareness and education.
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