Primary Brands and Subbrands – the Secret of the Powerful Tourist Destination Brand
- Author Tatyana Dimitrova
- DOI doi:12.202
- Country : Bulgaria
- Subject : Tourism
Keywords : tourist brand; destination identity; brand power; primary brands, subbrands
Abstract
The secret of the strongest world tourist brands is very simple - they all have successful primary brands. What a primary brand means and how we can build it you can find here. These primary brands are supported by subbrands. Any tourist destination could have a brand using the innovative method for building and managing tourist brands.
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