Research on Enterprise Strategic Alliance: From the Perspective of Transaction Cost Theory
- Author Liang Jia-qiang
- DOI http://wwj
- Country : China
- Subject :
Keywords : strategic alliance; transaction cost; competitive advantage
Abstract
Since the 1980s, strategic alliance, a new form of enterprise organization, has made great progress, and has made great breakthroughs in breadth and depth, which benefit from the strong competitive advantage of strategic alliance. This paper systematically discusses the formation mechanism of enterprise strategic alliance by using transaction cost theory, in order to study this problem more deeply.
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