Giving Birth to the Brand Story of a Tourist Brand – the Know How
- Author Tatyana Dimitrova
- DOI http://wwj
- Country : Bulgaria
- Subject :
Keywords : brand story; tourist brand positioning; destination management; brand personality
Abstract
Brands function vire brand stories and this explains the importance of creating grabbing brand stories of tourist destinations and having the know-how of writing them. The brand story is a stage of the process of building the brand of the tourist destination and the instrument to position and manage the brand. Vire tourist destination brands we manage the product of the destination, the sustainable development of the destination and the speed of “the functioning tourist system”. Here you will find the predefined coordinates of the brand story of a tourist brand and the important know-how differences between a brand story of any product and a brand story of a tourist destination brand. Here you will get the know-how of creating the brand story of your tourist brand.
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