Social Media and Tourist Behaviour in National Capital Region (NCR), India
- Author Satish Kumar
- Co-Author Dr. Dinesh Dhankhar and Dr. Naveen Chahal
- DOI 10.17605/O
- Country : India
- Subject : Tourism & Hotel Management
Keywords : Tourist, Behaviour, Destination, Respondents, Respondent
Abstract
The present research paper is based on a survey which is conducted in the NCR region on the tourist, to find out the tourist behaviour in respect of social media and tourism. In this research paper the scholar illustrates the results of the questionnaire-based random simple survey as demography profile of respondent and social media-based demographic profile of respondents which shows the login pattern of users on the social networking sites and which site most preferred by tourists. However, the key emphasis of this study is to present the impact of social media on tourist behaviour during pre-booking and post-booking regarding the visit of a destination and tourism-related services. This research work discusses the customer satisfaction level also regarding the visited destination or brought the tourism-related amenities which are opted through social media and what kind of reviews they drop about satisfaction on the social media sites.
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