A Comparative Study on the Usage Pattern of UPI Payments among Rural and Urban at Kannur District of Kerala.
- Author Rasna T.P.P
- Co-Author S.Susila
- DOI 10.17605/O
- Country : India
- Subject : Management Studies
Keywords : Digital Payment, Unified Payment Interface, Digitalization, Rural and Urban Area
Abstract
Digitalization is taking place in each and every sector, busy life schedules of people have changed the mindset of people towards making everything digitalized. This study mainly intend to understand the preference of online payment known as UPI in Urban and rural area. It’s a digital payment system put forwarded by the National Payment Corporation of India. It’s an interbank payment system which has the capacity to transform and universalize digital payment in India. The study focuses on analyzing about the preferences of UPI payment apps and a comparative analysis of the male and female users of UPI in rural and urban areas with reference to Kannur district in Kerala. UPI is an advanced payment system which offers greater ease of use for consumers along with high security and it has shown greater adoption by the people. UPI payments can be considered as a forward stepping stone towards Digital India.
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