Digital Marketing Models: A Successful Way to e-Commerce (Survey in Several Indonesian e – Commerce Models)
- Author Dewi Indriani Jusuf
- Co-Author Jonathan Sarwono
- DOI 10.17605/O
- Country : Indonesia
- Subject :
Keywords : digital; e-commerce; marketing
Abstract
The aim of this study is to know e-commerce models that are used in Indonesia e-commerce business. The method used is systematic secondary data collection and meta-analysis. Several e-commerce models that occur in Indonesia becomes the objects of the study. The results show that the e-commerce business providers in Indonesia conduct their businesses in accordance with the models that have been practiced in the digital marketing so far universally. Some e-commerce business providers employ email and ezine as well as online advertising in order to promote their products and services to the consumers.
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