Adoption of social media in Tourism Industry with Special Reference to National Capital Region
- Author Satish Kuma
- DOI http://wwj
- Country : India
- Subject :
Keywords : social media, Tourism, Firm, Customer, Survey, NCR
Abstract
The present research paper is based on a survey which is conducted in the NCR regarding the uses of social media in the tourism industry with special reference to the Delhi NCR region. In this research paper, the scholar demonstrates the results of the questionnaire-based random simple survey as demography profile of respondents and social media-based demographic profile of respondents of both sides as tourists/customers and firms. The tourist data shows the login pattern of users on the social networking sites and which site is most preferred by tourists and firms. Data presents the advantages or disadvantages of the adoption of social media for the industry.
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