Implementation of Inventory Control Management and Repeat Purchase in Right Goods Philippines Incorporated: Inputs to Policy Reformulation
- Author Jomar M. Rosario
- DOI http://wwj
- Country : Philippines
- Subject : Business and Arts
Keywords : Implementation, Inventory Control Management, Repeat Purchase, 4 Ps, Promotions
Abstract
The main objective of this study was to determine the level of implementation of inventory control management of RGPI as assessed by sales executives and the level of repeat purchases on products of RGPI to its customers. The proposed policy reformulation was the output of the study. This study followed the descriptive correlational research design. Through simple random sampling, the respondents of the study were 42 sales executives of RGPI. The researcher made a survey instrument and was used for data gathering.
Using the 4-point Likert Scale and simple mean, the level of implementation on RGPI inventory control management as assessed by sales executives in terms of 4Ps, was fully implemented while the level of repeat purchases on RGPI of products to its customers was always to repeat purchase. Through the Pearson-r correlation coefficient, findings revealed that there was a significant relationship. Since both had significant relationships, regression analysis was applied to test if singly or in combination the level of implementation on inventory control management significantly impacted repeat purchases on products of RGPI. Based on the findings, promotion significantly impacted the level of repeat purchases on products of RGPI by 27.4%.
The proposed policy formulation, based on the study's findings and intended to improve current processes will be presented to RGPI's top management. Therefore, the success of inventory control management implementation was through efforts from all departments, as well as, collaboration with customers to improve product handling and raise awareness about the importance of inventory management.
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