Symbolizing Tianjin: A Study in Urban Mascot Design and City Branding
- Author Zhu Yingfang
- Co-Author Mustaffa Halabi Azahari
- DOI https://ww
- Country : Malaysia
- Subject :
Keywords : Design, Mascot, City branding
Abstract
This paper explores the strategic design of city mascots, using Tianjin as a case study to illustrate how local cultural elements can be transformed into an effective mascot design. The research highlights the evolution of the concept of mascots from ancient totems to modern branding tools, emphasizing their role in urban branding and cultural representation. The study adopts a qualitative approach, focusing on Tianjin's cultural heritage such as the Tianjin dialect and crosstalk, and how these elements are integrated into the design of the city mascot, Huo Xiang. The paper discusses the external, intermediate, and internal design elements of Huo Xiang, representing key aspects of Tianjin's culture, including its martial arts heritage and vibrant local dialect. Through this mascot, Tianjin's unique cultural identity is showcased, contributing to city branding and forming an emotional connection with the audience.
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