An investigation of Audience’s expectations of interactive movie in China
- Author Hang Sun
- Co-Author Mustaffa Halabi bin Azahari, Masri bin Abdul Lasi
- DOI https://ww
- Country : Malaysia
- Subject :
Keywords : Interactive movie, audience, preference.
Abstract
This study seeks to investigate Chinese audiences’ expectation on interactive movie. 353 respondents take part in the quantitative method of questionnaire. Six factors are provided for the respondent to scale their interest, which includes integrated mini-game, automony, multiple endings, interactive narratives, and the topic of the movie. The topic of the movie is considered as the most important factor that interests the audience, while the respondents show least interest in the mini-game plug-in.
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