Determinant Sustainability Business Perspective of The Tri Hita Karana (THK) Concept for MSMEs in Bali
- Author Ni Wayan Sitiari
- Co-Author Luh Kade Datrini, I Wayan Gde Sarmawa
- DOI https://ww
- Country : Indonesia
- Subject : Economics and Business
Keywords : Green Human Resource Management (GHRM), Green Innovation (GIWB) Work Behavior, Sustainability Business (SB), Tri Hita Karana (THK).
Abstract
The purpose of this study is to determine the factors that determine business continuity (SB). What is the role of human resources who are planned, trained, and compensated to have awareness of the environment which is termed Green Human Resources Management (GHRM) capable of directing innovative ideas and behaviors called Green Innovation Work behavior (GIWB) to produce sustainability with a cultural values approach. There are indications of sustainability issues providing different understandings according to the culture adopted. The purpose of this research is to generate a business continuity model concept from the perspective of the Tri Hita Karana (THK) concept in Bali. THK is a concept that contains balanced values and is relevant to the concept of sustainability. The number of respondents was 109 managers of Small and Medium Enterprises (MSMEs) in the culinary field. The analysis tool uses Partial Least Square (PLS) analysis. The results showed a positive and significant effect of GHRM on GIWB and SB. The role of local cultural values contained in the THK concept did not moderate the influence of GHRM on SB. The THK concept which prioritizes balance with behavior has a positive and insignificant effect on SB. Based on the fact that SMEs in Bali have not implemented THK values in a balanced relationship to behavior. Business continuity with the THK approach implements a balanced relationship with God, with others, and with the environment, but it is not easy to implement. The role of government is needed in the form of policies and regulations.
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