The present paper studies the prospects of agri-tourism and strategies for its promotion. The study was conducted in Ludhiana district of Punjab state and 210 were selected for the study. The respondents selected were mainly teachers/principals, students and urban consumers. The findings revealed that although a little more than half of the total respondents were not aware of agri-tourism, three forth of them were willing to visit an agri-tourism farm. More than (80%) of all the categories of respondents were willing to participate in agricultural activities on an agri-tourism farm, while more than three forth of were willing to interact with the rural people. Nature viewing for a fact can enhance the promotion of agri-tourism as such most of the respondents from all the categories suggested that the increase of awareness through various media, capacity building by holding educational programmes and working closely with state Government along with other stake holders will aid in the promotion of agri-tourism.
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