Evaluation of the Usage of Twitter in the Crisis Communication of the 2019 Dusitd2 Hotel Terror Attack in Kenya
- Author Branice Anyango Otieno
- Co-Author Idah Gatwiri Muchunku, Wilson Ugangu
- DOI https://ww
- Country : Kenya
- Subject :
Keywords : Crisis Communication; social media and Terrorism; Dusit D2 Terror attack; Twitter (X); Hashtags.
Abstract
This study evaluated the usage of Twitter in crisis communication which served as an information tool during the Dusit D2 terror attack at the hotel complex. The building theory for this research was Image Restoration Theory (IRT). The research, employed a case study of the Dusit D2 Terror attack crisis and did a qualitative content analysis deriving data from the Twitter platform to come up with findings and conclusions. The sample size included data derived from Twitter from January 2019 where the target population included the total number of tweets that were collected in the two-day period and also the messages post crisis period. The tweets were given as user types as per the coding scheme which noted the official user of the original tweet. The study showed that there was high adoption of Image Repair strategies that were used in terms of image restoration, denial, reducing offensiveness, evading responsibility, corrective action and mortification. This study recommends the diversification of the use of twitter in sending messages during crisis. It was a very effective tool as the messages were relayed well. The respondents were also able to give their views and were not limited.
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