Digital Transformation, Work-Life Balance, and Job Satisfaction: Evidence from Public and Private Banking Institutions of Southern Rajasthan
- Author Shilpa Sharma
- Co-Author Neeru Rathore
- DOI https://ww
- Country : India
- Subject : Management Studies
Keywords : Digital Transformation, Work-Life Balance, Job Satisfaction, Digital Overload, Banking Sector, Rajasthan.
Abstract
This study investigates the dual impact of digital transformation on work-life balance (WLB) and job satisfaction (JS) among employees in public and private banking institutions of Southern Rajasthan, India. As banking services are rapidly digitalizing, employees gain greater work and workplace flexibility but also face challenges such as digital overload. Data was collected from 540 employees across 12 banking institutions and statically analyzed through structural equation modeling (SEM). The findings revealed that digital transformation significantly contributes in enhancing the workplace flexibility, which in turn improves work-life balance satisfaction and overall job satisfaction. Conversely, digital overload negatively affects WLB satisfaction, underscoring the dual nature of technology adoption. The study highlights the importance of organizational support, stress management mechanisms, and employee adaptability in moderating these effects. Practical implications suggest that banks should implement policies and training programs that maximize the benefits of digital tools while mitigating their stress-inducing effects. Future research may explore longitudinal effects, sectoral comparisons, remote work dynamics, and technological interventions to further optimize employee well-being in digitally transforming workplaces.
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