This study examines the influence of DGIP–JICA institutional support on Indonesian MSMEs’ interest in registering intellectual property, incorporating IP awareness and perceived benefits as mediating variables. Employing a quantitative, hypothesis-testing research design, the study collected data through a structured online questionnaire administered to 120 MSME participants of DGIP–JICA intellectual property education and socialization programs between July and October 2025. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings show that DGIP–JICA support significantly enhances IP awareness, strengthens MSMEs’ perceptions of the benefits of intellectual property protection, and increases their interest in formal IP registration. IP awareness is also shown to significantly influence both perceived benefits and registration interest, while perceived benefits exert a strong direct effect on MSMEs’ intention to register IP and act as a significant mediator in the relationships between DGIP–JICA support, IP awareness, and registration interest. These results highlight the importance of institutional intervention in improving SMEs’ understanding and utilization of intellectual property as a strategic business asset. Despite its contributions, the study is limited by its cross-sectional design, short data-collection period, reliance on self-reported online survey data, and sample restricted to MSMEs already exposed to DGIP–JICA initiatives. Additionally, the model focuses only on internal cognitive factors and institutional support, leaving out other contextual, behavioral, and regulatory variables that may also shape MSMEs’ decisions to register their intellectual property.
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