Digital Marketing Opportunities in the Era of Disruption
- Author Dewi Indriani Jusuf
- Co-Author Jonathan Sarwono
- DOI https://ww
- Country : Indonesia
- Subject : Business Administration
Keywords : digital marketing, disruption, opportunities.
Abstract
The goal if this research is to find out opportunities in the digital marketing during the era of disruption. In this era, there are disruptive technology inventions that affect the business organizations in all of over the world. The method used is secondary data search and meta-analysis. The study found that disruption should be treated as positive opportunities for the business organization and should be not regarded as obstacles in the business areas. Accordingly, the digital marketing in this era should adjust to the disruptive technology concerned.
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