A Study on Repeat Purchase Intention of Electronic Gadgets from E-Commerce Companies
- Author Krishna C.P
- DOI https://ww
- Country : India
- Subject :
Keywords : Electronic gadgets, E-Commerce, Repeat purchase, Customer Intention, Customer Satisfaction.
Abstract
The study examined the factors influencing the repeat purchase intention of electronic gadgets from 500 valid respondents. Inferential analysis was used to analyse the strength of influence of the independent variables and intervening variable on repeat purchase intention of electronic gadgets through multiple linear regression and simple linear regression. The findings showed that other than perceived ease of use, all other variables, perceived usefulness, satisfaction, perceived website quality, privacy, system availability, trust has statistically significant influence on repeat purchase intention.
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