Demographic Factors Determining Consumer Perception towards Organic Food in India: An Empirical Study
- Author Krishna C.P
- DOI https://ww
- Country : India
- Subject : Commerce
Keywords : Health awareness, Organic food, Consumer, Perception, One Way ANOVA
Abstract
Health and Organic food are the major concerns with which everyone is dealing in present environment. In India, there is an increase in health awareness and perception. It gives a good opportunity to the organic food industry to expand. Organic food is a product that ensures good health to its consumers. The main aim behind the expansion of organic food is to improve health of the consumers. A sample to 230 consumers of organic food with different age group and occupation were surveyed with the help of standard questionnaire and simple random sampling to know their perception towards organic food. One Sample t-test and One Way ANOVA were applied to analyse data. It is found that there is a significant difference between male and female in their perception towards organic food. It is also seen that there is a significant difference for the perceptions regarding organic food between the consumers belonging to different age groups and with different occupations.
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