A Study on Change Management and Its Effect on Employee Performance in Private Banking Sector – An Evidence from Kodagu District of Karnataka

Author M.N. Prakasha
DOI https://ww

Country : India
Subject : commerce

Keywords : Employees performance, Competitive advantage, Change Management, Strategy, Banking sector.

Abstract

In a present day, banks in Kodagu District, Karnataka, can gain a competitive advantage by responding to unmet or niche market needs, especially given the district’s unique rural and agricultural profile. Employees are required to perform a variety of tasks, many of which are unique to local banking needs, while some functions may be unrelated to core banking and could be outsourced. To remain responsive to evolving market demands, banks must undertake significant institutional modifications. However, top management often encounters unexpected resistance from employees during such changes. This resistance can stem from various reasons, including lack of awareness or training, ultimately hindering successful implementation of new processes.
Effective change management is essential for banks in Kodagu to address these challenges and ensure smooth transitions. Change is also a strong driver for ecological and technological development, as seen in the adoption of green banking and digital transformation initiatives in the district. The purpose of this research is to study the level of implementation and adoption of strategic change within banks in Kodagu District, and to assess how banking institutions practice change management in this region. The research also examines the extent to which employees are trained in strategically focused technology and operational techniques, enabling them to remain competitive in a rapidly evolving environment.
Managing change in large corporate environments, especially in banking, is challenging. This study aims to understand how change management affects employee performance in Kodagu’s banking sector and to identify best practices for managing change. The study concludes that factors such as working hours, technology adoption, discipline, employee participation, motivation, learning and development, and performance-based bonuses significantly influence employees’ performance during organizational change.

Download